Inver Grove Heights
St. Paul Farmers’ Market
8055 Barbara Ave
8am – 1pm, ends Oct 10
Minneapolis
Central MN Vegetable Growers' Association
312 E Lyndale Ave N
6am – 1pm
Minneapolis
Farmers' Market Annex
200 E Lyndale Ave N
7am – 1pm, ends Oct 24
Minneapolis
Kingsfield Farmers’ Market, Neighborhood Roots
39th St & Nicollet Ave
8:30am – 1pm, ends Oct 24
Savage
St. Paul Farmers’ Market
4800 W 123rd St
8am – 1pm
St. Paul
Hmongtown Marketplace
217 Como Ave
9am – 6pm
St. Paul
St. Paul Farmers’ Market
290 5th St E
8am – 1pm
Woodbury
St. Paul Farmers’ Market
8595 Central Park Pl
8am – 1pm
As of May 28, we’ve received responses from 16 of the 44 food and beverage companies we surveyed to help you understand the types of companies who would be served through the EDMA process. Here is a brief overview of the interested companies, divided into three groups by annual revenue.
Annual Revenue: $1 – $50,000
- 6 respondents
- 0 – 2 employees per company
- 4 have shelf stable product, 2 refrigerated
- Headquarters: New Hope, Scandia, Chanhassen, St. Paul, Minneapolis, New Ulm
- Email newsletters: 3 have them, 3 do not (max. 100 distribution)
- Website: 0 – 1,000 hits per month
- Social: 5 of the 6 use Instagram and Facebook. Twitter, blog, LinkedIn were also mentioned.
- Individual responses to “How do you communicate with consumers?”
- website/contact us, Instagram, Facebook, Farmers Market direct feedback
- I have a facebook page and the community facebook page and city website
- Website blog and recipe ideas, Social media: Instagram & Facebook, In person at Farmers' Markets (committed to full season at MPLS Farmers' Market, Stone Arch Festival + others)
- Social Media; brochures; newsletters; events; farmer's markets; retail store demos.
- Social media.
- Social media (Instagram, Facebook, and Linkedin) and weekly emails
- Individual responses to “Describe the state of your e-commerce.”
- My website has started to receive more visitors and sales, Feast! Local Food Market worked good as well, but Faire and Frank and Ernest Market doesn't work well
- just started and can't quite figure out how to do it
- Website launched late last year, needs more media spend (ie; funding) to drive awareness & conversion. Food certified fulfillment working GREAT with Indie Do Good in Chanhassen.
- Amazon is working but with no margins. Word of mouth and direct consumer log ins are the best source of e-commerce.
- Not yet profitable.
- Just started and can’t figure out the best way to ship/fulfillment/scaling etc... definitely need help with this.
Annual Revenue: $50,001 – $250,000
- 6 respondents
- 0 – 2 employees per company
- 5 have shelf stable product, 1 frozen
- Headquarters: Minneapolis (3), Lakeland, St. Paul, Brooklyn Park
- Email newsletters: 2 have them, 4 do not (max. 13,000 distribution)
- Website: 0 – 1,500 hits per month
- Social: 5 of 6 use Instagram and Facebook. Twitter, blog, LinkedIn were also mentioned.
- Individual responses to “How do you communicate with consumers?”
- We communicate with our customers like we communicate with our friends: warm, authentic, lighthearted. We respond to every single review and comment - good or bad
- We have a website but we have a lot of improvement to do with our social media and marketing.
- Not currently doing any communication with customers
- Social media, PR with local news outlets.
- FB, IG, LinkedIn, Twitter; Email newsletters; Story on our packaging; Personal, handwritten notes in online orders; Community and retailer events; Making it as personal and genuine as possible, is important to me!
- Social Media website
- Individual responses to “Describe the state of your e-commerce.”
- Amazon is our biggest sales channel. We also sell through our website and three other online platforms. We've sold via D2C since we launched 3 yrs ago. D2C is our single biggest priority over the next 6-12 months. We need to drive more traffic to our own site and convert customers - but we don't really know how to do that effectively yet
- Our e-commerce is profitable but we would like more customers and this is a real. Way we could grow.
- Non-existent
- Ever since we rebranded due to COVID sales have been pretty much non-existent. In April of 2020 we were doing 60 sales per week and now only get about 4 a month. It's been frustrating and discouraging and we just stopped trying because we couldn't figure out how to bring in sales through that channel. We sell a frozen product and starting shipping has almost impossible to figure out with how expensive it is. The demand is there (we had more than 50 requests to ship out of state), but had to turn them all down. If we could have the online store portion figured out and shipping figured out too it would definitely be possible.
- Direct sales off of our website are most profitable, it's just a small percentage of our overall business. Amazon sales are still very small, and margins are dismal...but the opportunity is obviously massive.
- Just started
Annual Revenue: $250,000 – $10 million
- 4 respondents
- 6 – 21 employees
- 2 have shelf stable product, 1 refrigerated, 1 frozen
- Headquarters: Minneapolis (2), Brooklyn Park, St. Paul
- Email newsletters: 2 have them, 2 do not (max. 15,000 distribution)
- Website: 2 have significant home page hits (up to 15,000 per month) and 2 do not.
- Social: Instagram (3), Facebook (3), Twitter (2), blog also mentioned
- Individual responses to “How do you communicate with consumers?”
- Hired a branding agent to guide us through
- Social
- For retail: Newspaper Ads, Radio ads, Grocery Coupons, etc. For foodservice: Trade shows (local and national), distributor trade shows, presentations to distributor marketing and sales personnel, through our broker network, etc.
- Social media, email subscribers, ads, packaging
- Individual responses to “Describe the state of your e-commerce.”
- Just started
- break even on website, Amazon cash flowing nicely
- no e-commerce
- Our e-commerce is (a little) profitable. We seem to be leveling out after a large surge from COVID. We cannot figure out how to bring in new customers, though we do a great job with our existing customers.
As of May 28, we’ve received responses from 16 of the 44 food and beverage companies we surveyed to help you understand the types of companies who would be served through the EDMA process. Here is a brief overview of the interested companies, divided into three groups by annual revenue.
Annual Revenue: $1 – $50,000
- 6 respondents
- 0 – 2 employees per company
- 4 have shelf stable product, 2 refrigerated
- Headquarters: New Hope, Scandia, Chanhassen, St. Paul, Minneapolis, New Ulm
- Email newsletters: 3 have them, 3 do not (max. 100 distribution)
- Website: 0 – 1,000 hits per month
- Social: 5 of the 6 use Instagram and Facebook. Twitter, blog, LinkedIn were also mentioned.
- Individual responses to “How do you communicate with consumers?”
- website/contact us, Instagram, Facebook, Farmers Market direct feedback
- I have a facebook page and the community facebook page and city website
- Website blog and recipe ideas, Social media: Instagram & Facebook, In person at Farmers' Markets (committed to full season at MPLS Farmers' Market, Stone Arch Festival + others)
- Social Media; brochures; newsletters; events; farmer's markets; retail store demos.
- Social media.
- Social media (Instagram, Facebook, and Linkedin) and weekly emails
- Individual responses to “Describe the state of your e-commerce.”
- My website has started to receive more visitors and sales, Feast! Local Food Market worked good as well, but Faire and Frank and Ernest Market doesn't work well
- just started and can't quite figure out how to do it
- Website launched late last year, needs more media spend (ie; funding) to drive awareness & conversion. Food certified fulfillment working GREAT with Indie Do Good in Chanhassen.
- Amazon is working but with no margins. Word of mouth and direct consumer log ins are the best source of e-commerce.
- Not yet profitable.
- Just started and can’t figure out the best way to ship/fulfillment/scaling etc... definitely need help with this.
Annual Revenue: $50,001 – $250,000
- 6 respondents
- 0 – 2 employees per company
- 5 have shelf stable product, 1 frozen
- Headquarters: Minneapolis (3), Lakeland, St. Paul, Brooklyn Park
- Email newsletters: 2 have them, 4 do not (max. 13,000 distribution)
- Website: 0 – 1,500 hits per month
- Social: 5 of 6 use Instagram and Facebook. Twitter, blog, LinkedIn were also mentioned.
- Individual responses to “How do you communicate with consumers?”
- We communicate with our customers like we communicate with our friends: warm, authentic, lighthearted. We respond to every single review and comment - good or bad
- We have a website but we have a lot of improvement to do with our social media and marketing.
- Not currently doing any communication with customers
- Social media, PR with local news outlets.
- FB, IG, LinkedIn, Twitter; Email newsletters; Story on our packaging; Personal, handwritten notes in online orders; Community and retailer events; Making it as personal and genuine as possible, is important to me!
- Social Media website
- Individual responses to “Describe the state of your e-commerce.”
- Amazon is our biggest sales channel. We also sell through our website and three other online platforms. We've sold via D2C since we launched 3 yrs ago. D2C is our single biggest priority over the next 6-12 months. We need to drive more traffic to our own site and convert customers - but we don't really know how to do that effectively yet
- Our e-commerce is profitable but we would like more customers and this is a real. Way we could grow.
- Non-existent
- Ever since we rebranded due to COVID sales have been pretty much non-existent. In April of 2020 we were doing 60 sales per week and now only get about 4 a month. It's been frustrating and discouraging and we just stopped trying because we couldn't figure out how to bring in sales through that channel. We sell a frozen product and starting shipping has almost impossible to figure out with how expensive it is. The demand is there (we had more than 50 requests to ship out of state), but had to turn them all down. If we could have the online store portion figured out and shipping figured out too it would definitely be possible.
- Direct sales off of our website are most profitable, it's just a small percentage of our overall business. Amazon sales are still very small, and margins are dismal...but the opportunity is obviously massive.
- Just started
Annual Revenue: $250,000 – $10 million
- 4 respondents
- 6 – 21 employees
- 2 have shelf stable product, 1 refrigerated, 1 frozen
- Headquarters: Minneapolis (2), Brooklyn Park, St. Paul
- Email newsletters: 2 have them, 2 do not (max. 15,000 distribution)
- Website: 2 have significant home page hits (up to 15,000 per month) and 2 do not.
- Social: Instagram (3), Facebook (3), Twitter (2), blog also mentioned
- Individual responses to “How do you communicate with consumers?”
- Hired a branding agent to guide us through
- Social
- For retail: Newspaper Ads, Radio ads, Grocery Coupons, etc. For foodservice: Trade shows (local and national), distributor trade shows, presentations to distributor marketing and sales personnel, through our broker network, etc.
- Social media, email subscribers, ads, packaging
- Individual responses to “Describe the state of your e-commerce.”
- Just started
- break even on website, Amazon cash flowing nicely
- no e-commerce
- Our e-commerce is (a little) profitable. We seem to be leveling out after a large surge from COVID. We cannot figure out how to bring in new customers, though we do a great job with our existing customers.